The Keto diet short for “Ketogenic” diet is a high fat, moderate protein, low carb diet. The Keto diet is loaded with fats like cheese and cream, olive oil, and avocado. A strict Keto diet will result in quick weight loss by kicking your body into extreme fat burning mode. But because many want the dairy found in Keto, but not the extreme high fat of a strict Keto diet, OptimizeU offers a variety of Keto Friendly and Authentic Keto meals to choose from. All Keto meals are low carb and higher in fat than our other meals while some meals, marked as 100% Keto follow the guidelines of the Keto diet strictly with 70-75% of calories from fat, 20-25% from protein and 5-10% from carbs. IF you are following the Keto diet strictly but are craving one of our Keto friendtly or low carb Optimized Lifestyle meals, simply add a Keto Fat Bomb from our Snacks and More Menu to help kick you into ketosis and increased weight loss! All Keto meals are: Gluten Free – no wheat, rye or barley including pastas and breads. Grain Free – no rice, corn, quinoa, millet, or buckwheat. Low Carb – no sweet potatoes, yams, artichokes, potatoes. Sugar Free – no natural sugars such as honey or refined sugar. Preservative Free – no processed foods or preservatives. High in Fats – includes fats such as olive oil, avocado, nuts, cheese, cream, butter.